The Attention Paywall: How Six Second Video Ads Can Increase Mobile Revenue
Publishers are at a major disadvantage when trying to access video advertising budgets. Small-to-medium sized publisher do not have the resources to produce video at scale. As a result Google and Facebook own most of the video advertising spend in Europe. YouTube in particular has a disproportionate share of the video ad market: it is […]
Why GDPR Will Crush Your European Website Revenue
From May this year a new piece of legislation comes into law that could affect your ad revenue in Europe. The EU’s General Data Protection Regulation (GDPR) is the result of four years of work by the EU to bring data protection legislation into line with new, previously unforeseen ways that data is now used. […]
